When it comes to finding personal blog topics that resonate with a wide audience, knowing how to choose the best blog topics is key. And that’s what this Ask Hoz session is about.
So what is the best topic to blog about?
Well, the best topic to blog about is the one that most people are interested in that you know the most about.
It’s that simple.
If you want to have the maximum impact with your blog, if you want to get the best ROI out of your blogging effort, that means reaching as many people who could potentially be reading your content.
If you start a blog on a topic that you don’t really know much about, then that means you’re going to have to research your chosen topic and, consequently, every time you put out content, research is always going to be a part of what you do.
There’s nothing wrong with research in and of itself. In fact, it’s good to have good solid content. But research does add to the workload, and if that’s a part of your content creation, then that’s invariably going to translate into more work.
And all that extra work ads up. Keep in mind that, generally, blogging is a long-term project.
On the other hand, if you know your chosen subject very well, then not only is it going to be easier to write about, it may well be more enjoyable.
It will certainly require far less research or perhaps no research whatsoever. Also, you’re most likely to give even better value to your readers if you know the subject inside-out.
All of those things combined are likely going to help in some way boost your productivity, which means that you’re going to be a far happier and more productive blogger.The best blog topics to blog about are the one that most people are interested in that you know the most about.Click To Tweet
For example, let’s say that you worked in the corporate world for 10 years, and now you want to create a blog based on what you now know about this industry. Let’s say that the audience you have in mind is people who are just graduating and who are looking to get jobs in the corporate world.
That right there would be one of the best blog topics for you to blog about, but it would be a bad topic for me to blog about because I don’t have your experience.
Following on with this example, if you’ve been in the corporate world for ten years, then you’re going to have a lot of good solid information to impart to your audience. And you’re not going to have to spend half a day researching anything because you’re really writing from experience.
Here's what we're going to be covering...
So, the best blog topics are not universal: they depend on the blogger.
And that brings me to a very interesting point: people like to hear somebody else’s experience.
Imagine you asked what is it like to live in Spain? And somebody came at you with a lot of stats based on some forum research. And I tell you that I actually lived in Spain. I grew up in Spain and I can answer your question with a lot of depth and boots-on-the-ground experience.
You’re invariably going to pay far more attention to me, even though I don’t have any clever stats to quote. You’re going to be far more captivated by my own story, a real story who’s perspective you simply cannot get from a few forum posts.
So, if you choose one of the things that you know about, you’re going to have a great edge. The good news is that you know about plenty of things. You only have to choose one that you think has the potential to captivate the biggest audience.
Searching for interesting blog topics or even a list of the most popular blog topics is not particularly helpful because it bypasses one key thing: your own knowledge and experience.
Unique blog ideas and blog ideas that make money are great concepts, but if you start from a point where you are confident in your content, the only thing you have to figure out is how to monetize your blog once you start getting traffic.
How to Focus and Narrow Down Your Choice of Best Blog Topics for Your Audience
Choose the best blog topics that match your audience, then pick one from the list. Once you choose a topic that you’re confident of, the next step is to narrow that down to a niche or interest with reasonable potential.
Let’s say that you know about fashion. Fashion has a huge audience. If you were to become a fashion blogger, you could narrow that into a sub-niche because fashion is a very broad niche, which means that you have huge amounts of competition.
So you could narrow that down to women’s fashion or men’s fashion and then you could narrow that down to an age group. You could further narrow that to a body type or to an ethnicity.
You can get as granular and narrow as you want on your niche.
Now, you don’t have to do that as a rule. You can be as broad as you want, as long as you’re aware that, generally, you will have more competition the broader the niche is.
But hey, if you have something good to bring to the table that no one else has, then your content and your results will speak for themselves, regardless of how broad the niche is.
Here’s another video from a different Ask Hoz session that addresses this topic from another angle:
How how to go About Choosing a Blog Topic (Video)
Lastly, the most important thing to do is to get started. Here’s my guide to starting a blog to help you on your way.
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