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It was 2016. I had just bought 100 leather iPhone cases from a Chinese manufacturer. I was about to enter the vast Amazon marketplace, and didn’t really know what I was doing.
I was winging it…
Then.. there came a turning point.
Before my cases arrived, a popular Amazon FBA training course launched. Curious, I consumed the prelaunch content and realized there were simply too many things I needed to know. I realized also that guessing my way to success probably meant wasting a lot of time and money.
So I decided to bite the bullet and purchase the training.
The first thing I learned was NOT to go into the iPhone case niche…
…because it’s so competitive.
That was my first mistake, and it was a BIG one.
But the problem was that I couldn’t really fix it. I had committed all the cash I had at the time, and my cases were already on the way. It’s not like I could ask the manufacturer for a refund…
I had to make a decision:
- try to sell the cases
- or start again
My back, as they say, was against the proverbial wall.
When my cases arrived, they looked pretty good. As good as the other 1.3 million cases listed on Amazon at the time.
I decided to go ahead and list the cases on Amazon rather than to throw them away. I expected nothing, but I hoped to at least recover some of my costs.
Much to my surprise, the cases sold really well and I shot up the ranks very quickly. So quickly, in fact, that I ran out of inventory quicker than I could reorder.
That was my second mistake, but at least at that point I was in the game.
So why did I do so well in an overcrowded niche? What did I do differently?
I optimized my listing.
I put into action a lot of what I learned in the course. In hindsight, without the course, I’d have probably failed miserably with that product. Understanding how to rank and convert was key to the success of my phone case.
The difference between me and 99% of my competitors was (and still is) knowledge.
Knowing what to do will always put you ahead of those who are trying to guess their way.
Learn all you can about anything you get into. Arming yourself with knowledge is what can put you in the 1% of the market.
Sometimes, information has a price. But that price is almost always a lot less than the cost of making mistakes as you guess your way forward.
That said, it doesn’t really matter if the information is free or paid — but it does have to be good.
The one thing you can be sure of when you buy a tried-and-tested training program that has been around for a long time is that the information is good information.
Sometimes, that alone is worth the price tag.
The training program I purchased is still going strong today, and it continues to open (usually once a year) for a very short period of time.
When it reopens, they always release some great free training. That means you can get a ton of good free training from a reputable source without buying the course.
I do strongly recommend the course to anybody who is serious about creating and running a business selling on Amazon FBA, but I also understand the frustration of not having enough cash and wanting to do something.
Amazon FBA is still a great opportunity today, because Amazon is still growing.
You can check if the program is available here.
Even if the training is not available, I highly recommend taking a look at the free training. It’s packed with more actionable knowledge than many small paid courses about Amazon FBA.
It’s well worth your time.