How to Sell on Amazon – The Definitive Guide (2018)

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how to sell on amazon fba imagePrivate label is the online business model that’s getting the most attention right now (and with good reason). But finding good information on how to sell on Amazon can get tricky.

In this guide, I’m going to reveal the only things you need to get started as an Amazon seller.

And get this…

  • you don’t need any experience selling online
  • you don’t need any experience running a business
  • you don’t need any experience sourcing products

So let’s get to it:

How to Become an Amazon Seller and Sell Things as Your Own Brand

The key ingredients to make this work are:

  • choosing a great product that has the potential to sell well on Amazon
  • knowing where to find any product from manufacturers that you can then sell on Amazon
  • selling your product on Amazon as a private label seller

But first, let’s look at what Amazon thinks about all this…

It’s no secret that Amazon is a huge marketplace. What you may not know is that they are growing massively each year, with countless customers joining the marketplace.

According to Reuters, Amazon says that they shipped over 5 billion items in 2017.Click To Tweet Source: Reuters

And here’s the thing…

A lot of the sellers in the Amazon marketplace are not big brick-and-mortar brands. They’re private label sellers – everyday people like you and I!

And this matters because…

Amazon is seriously good at measuring things. This means they’re very aware that a large chunk of change comes their way via private label sellers.

So guess what?

Amazon wants you to sell in their marketplace.

They actively encourage people to join and sell products and they showcase great success stories from Amazon sellers on their website (I did link to it but Amazon keep changing URLs on their internal pages and screwing up my links. Jeez.)

Signing up to become a seller is easy. All the steps are on Amazon’s website – click here to see.

This is what the page says:

How to sell online on Amazon?

  1. Register your seller account
  2. Upload your listings
  3. Customers see and buy your products
  4. Deliver your products to the customer
  5. Receive your payment

And here’s part of the secret sauce…

How to Sell on Amazon Using FBA

FBA stands for Fulfilled by Amazon. Essentially, this is their distribution service, which is second to none.

Here’s how it works:

If you ship your own products, you’re at a disadvantage for the following reasons:

  • you probably aren’t as efficient as Amazon
  • packing and shipping the product will take up some of your time
  • shipping the product to customers will probably cost you more than it would via Amazon

And there’s more…

  • FBA products are listed as Prime products, which enables you to tap into more potential buyers
  • Prime products have next day and free delivery, making your product more attractive

The bottom line is that you’re loosing out by not using Amazon’s own fulfilment and by taking care of that process yourself.

This is why every Amazon course you see on private labelling recommends you use FBA for your distribution.

Ok, let’s put it all together:

To get started selling on Amazon you simply sign up as a seller on their page.

Like this:

  1. search Google for Amazon seller central and click the relevant result
  2. follow the instructions online to register yourself as a seller

TIP: choose a professional account, as that will give you the right tools to market your products inside the Amazon marketplace.

Here’s a video showing you how to register as a seller with Amazon:

Just so you’re aware of the difference, here’s a video explaining how to sign up for an individual seller account:

And finally, here’s a video explaining the different types of accounts:

Things you’ll need to sign up:

  • Credit Card
  • Phone Number
  • Company Registration Details
  • Primary Contact Person Information
  • Beneficial Owner Information
  • Bank Account Information

It’s easy, it’s straightforward and you can always click the support tab if you have a question.

So What Happens After You Become a Seller?

Once you sign up, you’re effectively registered as a seller in Amazon.

First, let’s take a moment to familiarise ourselves with the Seller Central dashboard:

Next, you need to list your product.

If you already have a product, then the next step is to list it.

If you don’t yet have a product, fear not.

Here’s How to Sell Stuff on Amazon if You Don’t yet Have a Product

First, you need to find products that you can sell. This is not as difficult as some may make out.
Here’s my entire process on how to Find Best Sellers on Amazon:

Next, you’ll need to find a manufacturer or a company that supplies that product. The most popular way of doing this is to head on over to Alibaba which is the world’s largest b2b marketplace.

At this point in the process, you have:

  • registered yourself as a seller
  • done some product research
  • found yourself a supplier
  • placed your order with a supplier

Now you have a product to sell!

It’s time to list it in the Amazon marketplace.

Here’s how you list a product on Amazon:

1 – in your Seller Central dashboard, select inventory from the menu and then click on Add a Product from the dropdown menu (see image below):

how to sell stuff on Amazon tutorial by Hoz

Next, click the link named Create a new product listing (see image below):

listing a product on Amazon tutorial by Hoz

Next, it’s time to classify our product. All this means is choosing a category so that Amazon knows where to list it.

Scroll down past the Find it in Amazon button and go straight to the categories list, then choose the category that makes sense from the left.

Note that this will expand into subcategories. Simply keep choosing the subcategories that make most sense until you run out of subcategories.

In the example below, I listed a mobile phone hoster:

Amazon product listing categories example by Hoz

Here’s the path I took:

  1. Electronics & Photo
  2. Accessories
  3. Mobile Phone Accessories
  4. Holsters

Note: don’t worry about being in a ‘perfect’ category. There are often different paths you can take to arrive at one particular category and often times, several categories can apply to one particular product.

Next, you’ll arrive at the product listing wizard. Here you can finally enter the details of your product (see image below):

The Amazon product listing wizard

All you do here is complete each mandatory field, then click on the next tab at the top of the wizard and fill each mandatory field there until you reach the last tab.

TIP: don’t sweat it if something seems confusing. Remember that support is one click away, and Amazon support agents are generally very good and eager to help you get moving.

Remember also that you can save your product as you go and come back to it later on.

When you finally complete your product, click Save and Finish.

At this point, we have a product listed on Amazon, but it won’t be live until you physically send in the products you ordered from your supplier into Amazon.

Let’s deal with that now…

When you finally receive your product from the supplier, inspect it and, once you’re happy, create a shipment inside your Amazon Seller Central account to let them know what you’re sending in.

In your Seller Central dashboard, go to Inventory in the navigation menu and select Manage FBA Shipments from the dropdown menu (see image below):

Amazon shipments

On the Shipments screen, create a new shipment and follow the instructions.

TIP: you’ll need to know the weight of your box or boxes as well as the dimensions, so have a tape measure and some weighing scales ready.

Once you complete the shipment, you’re ready to prepare the box for delivery.

TIP: I always choose the UPS option, which means UPS come and collect it from me.

Here’s a set of videos showing you how to pack your products the right way before you send them into FBA:

Once your shipment is off to Amazon’s warehouse, all you do is wait until you receive an email from them letting you know your product arrived and is now in stock.

Here’s how Amazon receives your shipment:

Things You Can Do While You’re Waiting for Your Shipment to Arrive at Amazon’s Warehouse

  • tweak your product listing. Improve the title, bullet points and descriptions.
  • take a sample product to a local photographer and get professional photographs taken, then update the images in your product listing.

Once your product is received by Amazon, you’ll receive an email. This is usually the first of two.

Be patient.

When they finish processing your shipment and make the product available for sale, your listing will automatically become live.

Now it’s time for the final step:

How to Get Sales on Amazon

When it comes to how to sell on Amazon, it all boils down to one thing: visibility.

The more people that see your product the more sales you're going to make. It's a game of numbers.Click To Tweet

And the best way to get eyeballs on your product is to advertise.

For this, I recommend you use Amazon’s Pay Per Click platform.

Conclusion

Selling on Amazon is a great online business model to get into because it doesn’t require any prior experience of selling or dealing with products or even running a business.

Maintaining the business once you have products listed is relatively easy. I spend about half an hour or less per day checking my stats, and that’s optional.

Although the setup process is easy, when you first go through it some things may seem confusing. Remember that Amazon’s support is always one click away. On many occasions, they call you back and talk you through any issue on the phone.

Lastly, you can always invest in some training to help you get a massive shortcut and – in many cases – give you an edge over most of the sellers in the marketplace who didn’t bother to invest any time on professional training.

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