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Driving traffic to your blog is the make or break of your success as a blogger. After all, if your blog has no visitors, then your message can’t be seen.
In this post, I’m going to cover 47 ways you can get traffic to your blog, and most of them are free.
When you start to get visitors consuming your content, you’ll get a boost not just in ranking but in confidence.
After all, website traffic is the reward for all your dedication.
So here’s everything you need to know as a beginner or novice to get traffic to your website and achieve lift off.
Let’s do this:
How to drive traffic to your website
When it comes to website traffic, there are 2 types:
- free traffic
- paid traffic
Here’s what each traffic type covers:
- free traffic
- social media traffic (aka referral traffic)
- search engine traffic (aka organic traffic)
- content marketing (i.e. publishing and promoting content)
- guest blogging (providing it’s not paid)
- paid traffic
- pay per click advertising (aka PPC)
- banner ads
- media buys
- any traffic channel where you pay in exchange for visitors
NOTE 1: there’s always an exception of course (for example, you could get traffic to your website by handing out leaflets to people in the street, but in the name of sanity, I’m giving you the most actionable methods.
NOTE 2: there are always ‘innovative methods‘ popping up, such as blogging networks that may get you some traffic in exchange for your visiting other blogs in that network (and other such ‘ideas’) but these methods are not exactly a predictable way to drive targeted traffic, so I won’t be covering those.
Ok, let’s tackle the question so many people ask in forums:
How do I get lots of free traffic fast and easy?
I see over and over. It just never gets old.
Let’s clear that up now:
- if you want easy and fast traffic, then you need to look at paid traffic, because it doesn’t get any easier or faster than that.
- if you want easy and fast and free, then your only realistic option is to use Social Media.
- if you want tons of free traffic, then you will need to invest time (everything has a cost).
As you can see, free and fast and easy are usually not words that go together with ‘huge amounts of visitors’.
While you can get fast traffic using Social Media, to do so typically means you’ll need to invest time posting on Social Media to generate that traffic, and unless you have viral content, you’re not likely to generate a huge amount of traffic in a short period of time using this method.
That’s just how it is.
If you want huge waves fo visitors hitting your website, then you need to create content, and that takes time to create and time to rank.
Here are 47 ways to get traffic to your website [VIDEO]
Ok, now that we have a handle on web traffic, let’s start to look at solutions to some common scenarios:
Website traffic problems and solutions
If you’re not getting traffic to your website, then it will help you immensely to understand why you’re not seeing visitors.
So let’s look at that now…
Why am I not getting traffic to my website?
Here are the possible reasons:
- your pages are not ranking high enough on Google so nobody can find them
- nobody is searching for the keywords your page is optimised for
That’s it. You’re either not ranking or nobody is searching for your topics.
So that leads us to the next question:
Why are my pages not ranking high enough in Google?
That could be down to either of these things:
- your pages are not optimised
- your pages are optimised for keywords that you do not have the authority (yet) to rank for
- your pages are optimised for keywords that nobody is searching for
And that leads us to the solution:
- optimise your pages better and target search terms you can realistically rank for. Search volume is a bit of a guess, because Google doesn’t make that data available, so stick to the first 2 points.
To generate organic traffic, the things you need to focus on are:
- keyword research
- on-page optimisation (SEO)
- domain authority
- content marketing
- Keyword research will enable you to find keywords that have enough potential search volume to support your website traffic goals.
- SEO will enable you to optimise your pages for the keywords you want to be found for.
- Domain Authority will enable you to rank for the more competitive words you want to rank for.
- Content Marketing is simply the process of creating the content that you want to rank in Google and other search engines.
And that is it.
If you’re not getting website traffic it’s because nobody is finding your pages, and nobody is finding your pages because they’re either not ranking high enough, or nobody is searching for those topics.
So how do you fix this?
- by making sure your pages are about things that people are searching for
- by optimising your pages properly
The first point is all about keyword research, and as I said, this can be a bit of a hit and miss ‘thing’ despite what most people will have you believe.
The second point is all about SEO.
I hope you enjoyed this guide. Web traffic is a big subject (as you can see) so here are some extra resources to help you along.
TIP: bookmark this page because I will always be adding new resources.