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ZERO or few visitors to your website can make you want to give up… especially when you’ve put in the time and the work into building up your site.
After all, website traffic is the reward for all your dedication…
… so how do you fix this? How do you get traffic to your website?
That’s exactly what I’m going to cover in this article. From A to Z. Everything you need to know as a beginner or novice to get traffic to your website or blog or online store, from easy and fast traffic to sustainable web traffic.
Let’s do this:
Here's what we're going to be covering...
- 1 How to Drive Traffic to Your Website or Blog or Online Store
- 1.1 How do I Get Lots of Free Traffic Fast and Easy?
- 1.2 Website Traffic Problems and Solutions
- 1.3 Why am I not Getting Traffic to my Website?
- 1.4 Why are My pages not Ranking High Enough in Google?
- 1.5 Website Traffic Types Quick-Lookup Table
- 1.6 Here are 47 Ways to Promote Your Blog or Website, Increase Traffic, Get More Visitors Subscribing and Get Higher in the Google Rankings
How to Drive Traffic to Your Website or Blog or Online Store
When it comes to website traffic, there are 2 types:
- free traffic
- paid traffic
Here’s what each traffic type typically covers:
- free traffic
- social media traffic (aka referral traffic)
- search engine traffic (aka organic traffic)
- content marketing (i.e. publishing and promoting content)
- guest blogging (providing it’s not paid)
- paid traffic
- pay per click advertising (aka PPC)
- banner ads
- media buys
- any traffic channel where you pay in exchange for visitors
NOTE 1: there’s always an exception of course (for example, you could get traffic to your website by handing out leaflets to people in the street, but in the name of sanity, I’m giving you the most actionable methods.
NOTE 2: there are always ‘innovative methods‘ popping up, such as blogging networks that may get you some traffic in exchange for your visiting other blogs in that network (and other such ‘ideas’) but these methods are not exactly a predictable way to drive targeted traffic, so I won’t be covering those.
How do I Get Lots of Free Traffic Fast and Easy?
This is a question that I see over and over.
Let’s clear that up now:
- if you want easy and fast traffic, then you need to look at paid traffic, because it doesn’t get any easier or faster than that.
- if you want easy and fast and free, then your only realistic option is to use Social Media.
- if you want tons of free traffic, then you will need to invest time (everything has a cost).
As you can see, free and fast and easy are usually not words that go together with ‘huge amounts of visitors’.
While you can get fast traffic using Social Media, to do so typically means you’ll need to invest time posting on Social Media to generate that traffic, and unless you have viral content, you’re not likely to generate a huge amount of traffic in a short period of time using this method.
That’s just how it is.
If you want huge waves fo visitors hitting your website, then you need to create content, and that takes time to create and time to rank.
Ok, now that we have a handle on web traffic, let’s start to look at solutions to some common scenarios:
Website Traffic Problems and Solutions
|PROBLEM||SOLUTION 1||SOLUTION 2|
|How do I get more visitors to my website?||buy the traffic (e.g. Facebook ads)||earn the traffic (e.g. social media posting, content marketing)|
|How do you increase traffic to your Website for free?||use social media||use content marketing|
|How do I get traffic to my site fast and easily?||the free way: use social media||the paid way: buy traffic (e.g. Facebook ads)|
|How do I use Social Media to drive free traffic to my website?||by posting content with links back to your website|
|How do I drive a HUGE amount of traffic to my Website?||the free way: use content marketing (more on this in a moment)||the paid way: pay for it (e.g. Facebook ads)|
|Will Content Marketing get me traffic fast?||Your content needs to rank for people to find it in the search engine results, and ranking in the search results for anything with a decent amount of search traffic does not typically happen overnight.|
|How do I advertise my website?||sign up to an ad platform (e.g. Facebook ads)||create and publish an ad (with a link to your website)|
|How do I get my website to show up on Google search?||by optimising your pages for the search term that your intended audience is searching for|
|How do I get my website higher up on Google?||by providing better answers than the competition||by building up the authority of your website|
|How do I increase the authority of my website?||by getting traffic to your website||by earning links back to your content on higher authority websites|
The above examples and solutions cover every question I’ve come across. There are many overlaps, of course, but reading through them with what you now know about traffic types should be starting to connect the dots for you.
But here’s the thing…
If you’re not getting traffic to your website, then it will help you immensely to understand why you’re not seeing visitors.
So let’s look at that now…
Why am I not Getting Traffic to my Website?
Here are the possible reasons:
- your pages are not ranking high enough on Google so nobody can find them
- nobody is searching for the keywords your page is optimised for
That’s it. You’re either not ranking or nobody is searching for your topics.
So that leads us to the next question:
Why are My pages not Ranking High Enough in Google?
That could be down to either of these things:
- your pages are not optimised
- your pages are optimised for keywords that you do not have the authority (yet) to rank for
And that leads us to the solution:
- optimise your pages better and target search terms you can realistically rank for.
To generate organic traffic, the things you need to focus on are:
- keyword research
- on-page optimisation (SEO)
- domain authority
- content marketing
- Keyword research will enable you to find keywords that have enough traffic search volume to support your website traffic goals.
- SEO will enable you to optimise your pages for the keywords you want to be found for.
- Domain Authority will enable you to rank for the more competitive words you want to rank for.
- Content Marketing is simply the process of creating the content that you want to rank in Google and other search engines.
And that is it.
If you’re not getting website traffic it’s because nobody is finding your pages, and nobody is finding your pages because they’re either not ranking high enough, or nobody is searching for those topics.
So how do you fix this?
- by making sure your pages are about things that people are searching for
- by optimising your pages properly
The first point is all about keyword research. The second point is all about SEO.
Website Traffic Types Quick-Lookup Table
The following table is a quick reference table to cement what we’ve just covered in this page:
|TRAFFIC TYPE||WHAT's NEEDED||WHAT's NEEDED|
|Fast traffic||paid traffic||social media|
|Easy traffic||paid traffic||social media|
|Free traffic||content marketing||social media|
Ok, now that we’ve got the full picture on the different types of web traffic and how to get it, let’s put it all together and throw in a mix of ideas to help your website reach its potential!
Here are 47 Ways to Promote Your Blog or Website, Increase Traffic, Get More Visitors Subscribing and Get Higher in the Google Rankings
|1||create great content that people are actually looking for||provide better content than the competition|
|2||use nice graphics in your content||content with more graphics gets more shares|
|3||use video in your content whenever possible||embed your own or other YouTube videos|
|4||use infographics in your content||use Canva (dot) com|
|5||link (out) to authority websites||e.g. Wikipedia|
|6||write really good headlines||better titles = more clicks|
|7||interview people who your intended audience find interesting||feature leaders in your niche|
|8||use social media icons||so that visitors can share your content|
|9||use Google's translate plugin to translate your content||to widen your reach potential|
|10||ask visitors to subscribe||offer them something valuable in return|
|11||use good design and navigation||improves the user experience|
|12||ask for feedback on your site's design and usability||use live chat or a feedback app (see Resources)|
|13||start a membership||alert them to each new blog post|
|14||guest blog||to gain exposure with somebody else's audience|
|15||add alt text to images||to help them rank in g images|
|16||invite others to guest blog on your site||they will then promote|
|17||post content in Linked in||make it good and link back to your content|
|18||post content in Twitter||over and over|
|19||post content in Facebook||just like twitter, but longer|
|20||pin your content in Pinterest||this can be a good source of traffic|
|21||post content in Google plus||don't ignore Google's own social network|
|22||post content in any other social platform where your audience hangs out||e.g. Snapchat etc|
|23||help people on Quora||and provide relevant resources|
|24||host webinars||repeat often|
|25||start a podcast||publish often and promote|
|26||publish your content on YouTube||create videos|
|27||make sure you have a sitemap||and promote it to google search console|
|28||ping your content||use pingfarm (dot) com|
|29||use google local business||if applicable|
|30||help people on Yahoo Answers||and provide relevant resources|
|31||repost old content on social media||use buffer (dot) com|
|32||use an email signature||link back to your website|
|33||use Facebook ads||for paid traffic|
|34||use Google Adwords||for paid traffic|
|35||use Bing ads||for paid traffic|
|36||use Twitter ads||for paid traffic|
|37||use Instagram ads||via Facebook ads|
|38||use YouTube ads||via Google Ads|
|39||use Pinterest ads||for paid traffic|
|40||use Linked in ads||for paid traffic|
|41||use media buys||e.g. Outbrain (dot) com|
|42||use press releases||to gain backlinks|
|43||make use your website loads fast||choose a good host|
|44||get good at keyword research||use Google planner if you're|
|45||opimize your content (SEO)||e.g. a plugin like Yoast can help|
|46||link to other relevant articles within your site||this can boost other content|
|47||use HARO (help a reporter out)||for a potential great backlink|
I hope you enjoyed this guide. Web traffic is a big subject (as you can see) so here are some extra resources to help you along.
TIP: bookmark this page because I will always be adding new resources.
One last thing: check out my resource for all things SEO and marketing: