WriterZen Review: the only Keyword Research and Content Creation Tool You Need for SEO

by Hoz

What is WriterZen?

WriterZen is an all-in-one, web-based keyword research, content creation and optimization tool. The software contains the entire SEO workflow from topic research and clustering through to keyword research and content creation and also includes a built-in AI assistant to help you write SEO-optimized content.

In this article, I'll show you how you can use WriterZen to boost your rankings.


Let's do this.

Who Is WriterZen for?

WriterZen is a must-have tool for:

- content marketers

- bloggers

- SEOs

- SEO agencies

- writers

- content creators

- anyone creating and publishing content that needs to rank online

Overview and Benefits for SEO: Why WriterZen is Different

Unlike traditional keyword tools, WriterZen was designed to cover the entire SEO workflow from keyword research to the content creation process. This makes it unnecessary to use multiple SEO tools, making the workflow simpler and also reducing the cost of digital marketing.


The tool also provides an Ai assistant to help you optimize your content using Google's Natural Language Processing (NLP) model.


Another unique feature of WriterZen is the integration of modern SEO strategies like topic clustering, giving you the ability to create topical maps at the click of a button.


TIP: Creating content around topics, as opposed to single keywords, can boost your topical authority and position in the SERPs.


The software now includes built-in recommended workflows for beginners, intermediate and advanced SEOs, as well as Case Studies you can use as your marketing blueprints. ‍


These features make WriterZen a feature-packed all-in-one SEO tool.

Interesting Fact

WriterZen was originally developed in-house by SEOs to solve a problem for themselves.

WriterZen Features: Getting Started With WriterZen

The software's functionality is separated into 5 tools:


1. Topic Discovery

2. Keyword Explorer

3. Content Creator

4. Plagiarism Checker

5. Keyword Planner

Topic Discovery

With Topic Discovery you can quickly gather topic ideas to target.

How to use this feature:


1. enter a theme (or keyword) as the topic idea

2. select a search engine

3. select a language

4. hit search


What you get:


A list of topic ideas gathered from the top 100 ranking websites for the search term you entered, These are the topics you should cover on your website in order to build topical authority for your target search term.

Keyword Explorer

The keyword explorer tool is feature-packed and the most flexible tool I've tried to date. As well as providing the usual metrics, this tool contains a host of advanced filtering to help you quickly discover the best search terms to target and the easiest ones to rank for.

How to use this feature:


1. enter a keyword (a root keyword)

2. select a search engine

3. select a language

4. hit search


What you get:


* search volume (as well as total search volume)

* SERP overview

* average CPC

* keyword ideas

* trends data (from Google trends) broken down by month, for the last 12 months

* keyword data section

* insights section

Available Filters in the keyword data section

- include (keywords) will show only search terms that include whatever words you specify.

- exclude (keywords)will show only search terms that exclude whatever words you specify.

- volume (min and max) will show only search terms with the search volume range you specify.

- CPC (min and max) will show only search terms with the CPC range you specify.

- word count (min and max) will show only search terms with the word count range you specify.

- keyword trending will sort keywords by trend.

- add to list enables you to create a list of keywords that you can later import straight into the content creator.

- export enables you to export your list of keywords to a PDF or spreadsheet.

- cluster automatically generates keyword clusters from the data.

- forecast provides insights into conversion and revenue for the top 10 positions (this is an advanced feature).

- Golden Filter is WriterZen's unique Keyword Golden Ratio (KGR), which enables you to discover specific keywords you can quickly rank for.

Extra Filters

- allintitle enables you to see the number of competitors that contain your target search term in the title.

- Golden Filter is an advanced version of Doug Cunnington's Golden Ratio technique.

Content Creator

Content Creator contains everything you need to help you create content for your website. The Ai based assistant and the ability to tap into Google's NLP can help you take your content to the top of the SERPs.

There are 3 steps to this process. Below is a breakdown of each content creator feature:


1. The Outline Use

2. The Keywords to Include

3. Content Writing

The Outline to Use

How to use this feature:


1. click the New Project button

2. enter a project name

3. select a target location

4. select a language

5. hit Add to add the project to proceed to the project dashboard

6. enter a seed keyword

7. switch the Google NLP feature on if you wish to receive optimization advice based on Google's NLP model as you create your content (note: you can buy credits for the content creator as and when you need them to use the NLP feature

8. optional: enter the writer's name, deadline and any notes (this is handy if you have writers on your team)


What you get:


- competitive analysis view shows you who's currently ranking for your seed term, along with the word count of each result.

- suggest insights section comprised of the following sections for additional content research to help you start writing without delay:

people also ask

topic people discuss

how people compare

Reddit topic results

- general information section on the right-hand side of the screen enables you to enter your title and description.

- content structure shows you the recommended outline elements (headings, paragraphs and images) based on the competition.

The Keywords to Include

What you get:


- terms to consider section which is comprised of 2 sub sections:

- competitor's keywords are the terms your competitors are targeting

- opportunity keywords are the search terms you can quickly rank for

- keywords to include section on the right shows the search terms you should include in your content.

Content Writing

What you get:


- a focused writing tool with which to write content. The interface is clean and contains your content outline, helping you stay on track. The ai assistant is designed to help you produce high-quality content.

- overall score feature on the right side of the screen shows you the metrics to aim for based on the top competitors and gives you real-time feedback as you write to help you create better content than your competition.

Plagiarism Checker

The plagiarism checker tool enables you to quickly verify that your content is unique.

How to use this feature:


1. click the New Project button

2. enter your article's title

3. paste your content into the window or click the import from file tab and 4. import your file

5. click the Add button


What you get:

- the plagiarism checking tool will run a check on your content and return a set of metrics, including:

- % of plagiarized content

- number of words

- number of sentences

- uniqueness (expressed as a percentage)

WriterZen Keyword Planner

Keyword Planner was added to the toolset in 2023 and represents a major update. It's a powerful tool that provides qualitative insights such as search intent and buyer journey to help you understand the keyword data on a deeper level.


The videos below are 2 webinars I hosted with WriterZen during the release of the Keyword Planner, and contain a full walkthrough.

WriterZen Reviews from Verified Users

* 4.8 (182 user reviews) in Capterra

* 4.5 (194 user reviews) in G2, voted Leader of fall 2022

WriterZen Pricing: How Much Does it cost?

There are various plans available, from a very affordable Basic plan all the way to an enterprise plan, with a couple of options in between.


* To see current pricing, please visit the WriterZen website.

The AI Assistant Plan

This plans is an add-on to whatever plan you subscribe. All SAAS providers incur costs when accessing certain APIs, hence the additional costs to access those services.


* To see current pricing, please visit the WriterZen website.

One-Time Credit Top-up Plans

There is also a top-up plan that enables you to buy credits for the advanced features as and when you need them.

Credit Plans

- Keyword Credit: these credits are used for the Golden Keyword Filter and Auto Clustering functions.

- NLP Credit: these credits are used for Google NLP analysis.

What is the refund policy of WriterZen?

There is ain place. Refunds need to be requested within 48 hours of purchase and can be done via a form on their website. You can find the refund policy here.

Support, Knowledge Base and Webinars

- Support: the team behind WriterZen are excellent and knowledgeable. Support response times are short as queries are dealt with fast and efficiently.

- Knowledge base: there is an extensive knowledge base you can use as a helpful reference to use every feature in the tool.

- Webinars: last but not least, WriterZen publishes webinars regularly to showcase new features as well as to provide SEO advice and Q and A sessions. The webinars are public, so you can watch them any time if you miss the live session, even if you're not a user. See webinars.

- Software: there are also a series of in-built workflows to help you get your campaigns started quickly, as well as countless video tutorials for each feature accessible within the dashboard, giving you all the help you need as you get started. And to top things off, there are also marketing case studies you can earn from and apply to your own projects.

The WriterZen Community, Feature Requests and Roadmap

- Community: there is a growing community where you can connect with other users.

- Feature Requests: you can submit feature requests here.

- Roadmap: you can view WriterZen's roadmap here.

What makes WriterZen stand out?

WriterZen provides a keyword research tool as well as a content creation and optimisation tool. WriterZencomes packed with pre-made workflows that you can use at the click of a button., helping you focus on the tasks that matter most. The user interface (UI) has been designed with care and excellence, and it provides a fluid and intuitive user experience despite the feature-rich console.

Is WriterZen good and is it worth the price?

In short, yes. Additionally, the free trial is there for anyone to test the software.

Does WriterZen offer discounts?

The plans are competitively priced. If you are an enterprise or agency with special requirements, you will need to contact the company directly to discuss your particular needs.

What happens when I spend all my credit limit on WriterZen?

You can simply purchase more credits as and when you need them.

Is there a lifetime deal available on WriterZen?

WriterZen launched on Appsumo back in 2021 and made a reappearance some months later due to popular demand. However, there is no lifetime deal available as of this writing. It's worth noting that the software has evolved a long way since its launch into one of the best SEO tools on the market. Software at this level does not usually come with a lifetime deal due to the significant running costs of development and maintenance.

How to get started with the free trial

You can start your free trial by clicking the Get Started Now Button on the home page and completing and submitting the new user form to create an account on WriterZen. There is plenty of functionality for you to test the tool out.

WriterZen Alternatives in 2023

There isn't another tool quite like WriterZen, because it's a one-stop solution for digital marketing rather than a dedicated tool that covers one SEO function.


Additionally, WriterZen is at this point the only tool to provide qualitative search insights alongside your typical metrics.


Some similar alternatives include:


- Surfer SEO

- Jasper

- Frase


Note: these alternatives do not provide like-for-like features.

Summary and Conclusion

WriterZen is a great SEO tool that can help your content rank higher in the SERPs.


Its built-in workflows are a very unique feature, and the case studies accessible within the dashboard pack a great deal of marketing knowledge.


Each tool has a great core feature. The Topic Explorer's ability to create topical maps at the click of a button is a superb time saver, not to mention a very impressive feature. The Keyword Explorer's Golden Ratio feature and the in-built Allintitle search are brilliant, well-thought-out features.


And when it comes to writing content, the outline builder and the AI-based SEO content creator complete the workflow from start to end. The all-in-one solution and intuitive UI make this one of the best tools available in the market today for content marketing.


The responsive support team behind the software and the affordable pricing make this a must-have tool for anybody serious about crafting content that ranks.


I hope you got value from my WriterZen review.

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