WriterZen Review: the only Keyword Research and Content Creation Tool You Need for SEO in 2022

by Hoz - Updated Sep 2022

What is WriterZen?

WriterZen is an all-in-one, web-based keyword research, content creation and optimization tool. The software contains the entire SEO workflow from topic research and clustering through to keyword research and content creation and also includes a built-in AI assistant to help you write SEO-optimized content.
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Hoz is the SEO Instructor at WriterZen Academy, where you can learn SEO Fundamentals and Best Practices.
This article includes video tutorials.

In this article I'll show you how you can use WriterZen to boost your rankings.

Let's do this

Who Is WriterZen for?

WriterZen is a must-have tool for:

Overview and Benefits for SEO: Why WriterZen is Different

Unlike traditional keyword tools, WriterZen was designed to cover the entire SEO workflow from keyword research to the content creation process. This makes it unnecessary to use multiple SEO tools, making the workflow simpler and also reducing the cost of digital marketing.

The tool also provides an Ai assistant to help you optimize your content using Google's Natural Language Processing (NLP) model.

Anther unique feature of WriterZen is the integration of modern SEO strategies like topic clustering, giving you the ability to create topical maps at the click of a button.

Creating content around topics, as opposed to single keywords, can boost your topical authority and position in the SERPs. Learn more about topical authority.

The software now includes built-in recommended workflows for beginners, intermediate and advanced SEOs, as well as Case Studies you can use as your marketing blueprints.

These features make WriterZen a feature-packed all-in-one SEO tool.

WriterZen was originally developed in-house by SEOs to solve a problem for themselves.

WriterZen Features: Getting Started With WriterZen

The software's functionality is separated into 5 tools:

Topic Discovery

Here you can quickly gather topic ideas to target.

Topic Discovery tool in WriterZen

How to use this feature:

  1. enter a theme (or keyword) as the topic idea
  2. select a search engine
  3. select a language
  4. hit search

What you get:

A list of topic ideas gathered from the top 100 ranking websites for the search term you entered, These are the topics you should cover on your website in order to build topical authority for your target search term.

Topic Explorer results in WriterZen

Keyword Explorer

The keyword explorer tool is feature-packed and the most flexible tool I've tried to date. As well as providing the usual metrics, this tool contains a host of advanced filtering to help you quickly discover the best search terms to target and the easiest ones to rank for.

Keyword Explorer tool in WriterZen

How to use this feature:

  1. enter a keyword (a root keyword)
  2. select a search engine
  3. select a language
  4. hit search

What you get:

Keyword Explorer results in WriterZen

Available Filters in the keyword data section

  • include (keywords) will show only search terms that include whatever words you specify.
  • exclude (keywords)will show only search terms that exclude whatever words you specify.
  • volume (min and max) will show only search terms with the search volume range you specify.
  • CPC (min and max) will show only search terms with the CPC range you specify.
  • word count (min and max) will show only search terms with the word count range you specify.
  • keyword trending will sort keywords by trend.
  • add to list enables you to create a list of keywords that you can later import straight into the content creator.
  • export enables you to export your list of keywords to a PDF or spreadsheet.
  • cluster automatically generates keyword clusters from the data.
  • forecast provides insights into conversion and revenue for the top 10 positions (this is an advanced feature).
  • Golden Filter is WriterZen's unique Keyword Golden Ratio (KGR), which enables you to discover specific keywords you can quickly rank for.

Extra Filters

Content Creator

This section contains everything you need to help you create content for your website. The Ai based assistant and the ability to tap into Google's NLP can help you take your content to the top of the SERPs.

Content Creator tool in WriterZen

There are 3 steps to this process. Below is a breakdown of each content creator feature:

  1. The Outline to Use
  2. The Keywords to Include
  3. Content Writing

The Outline to Use

How to use this feature:

  1. click the New Project button
  2. enter a project name
  3. select a target location
  4. select a language
  5. hit Add to add the project to proceed to the project dashboard
  6. enter a seed keyword
  7. switch the Google NLP feature on if you wish to receive optimization advice based on Google's NLP model as you create your content (note: you can buy credits for the content creator as and when you need them to use the NLP feature
  8. optional: enter the writer's name, deadline and any notes (this is handy if you have writers on your team)

What you get:

Content Creator outline builder in WriterZen

The Keywords to Include

What you get:

Content Creator tool keywords to use section in WriterZen

Content Writing

What you get:

Content Creator tool content writing section in WriterZen

Plagiarism Checker

The plagiarism checker tool enables you to quickly verify that your content is unique.

Plagiarism Checker in WriterZen

How to use this feature:

  1. click the New Project button
  2. enter your article's title
  3. paste your content into the window or click the import from file tab and import your file
  4. click the Add button

What you get:

Plagiarism Checker results in WriterZen

Keyword Importer

This tool enables you to import your keyword data. It can perform the following:

Keyword Importer tool in WriterZen

How to use this feature:

  1. click the New Project button
  2. enter your project name
  3. enter a location
  4. enter a language
  5. enter your keywords
  6. click the Add button

What you get:

Keyword Importer results in WriterZen

How to Use WriterZen Tutorials

The following 3 video tutorials cover the core features of WriterZen. Enjoy.

How to use the Topic Explorer tool

How to use the Keyword Explorer tool

How to use the Content Writer tool

WriterZen Reviews from Verified Users

Capterra logo
4.8 (182 user reviews) in Capterra
Capterra logo
4.5 (194 user reviews) in G2, voted Leader of fall 2022
Capterra verified user reviews of WriterZeng2 verified user reviews of WriterZen

WriterZen Pricing: How Much Does it cost?

There are various plans available, starting with the Basic plan at $27 per month for those who want access at an affordable price, a standard at $47 and an advanced at $69.

WriterZen pricing page

The AI Assistant Plan

This plans is an add-on at $99 per month. All SAAS providers incur costs when accessing certain APIs, hence the additional costs to access those services.

AI assistant plan in WriterZen

One Time Credit Top up Plans

There is also a top up plan that enables you to buy credits for the advanced features as and when you need them.

WriterZen credit top up plan pay as you go

Credit Plans

  • Keyword Credit: these credits are used for the Golden Keyword Filter and Auto Clustering functions.
  • NLP Credit: these credits are used for Google NLP analysis.

What is the refund policy of WriterZen?

There is ain place. Refunds need to be requested within 48 hours of purchase and can be done via a form on their website. You can find the refund policy here.

Support, Knowledge Base and Webinars

The WriterZen Community, Feature Requests and Roadmap


What makes WriterZen stand out?

WriterZen provides a keyword research tool as well as a content creation and optimisation tool. WriterZencomes packed with pre-made workflows that you can use at the click of a button., helping you focus on the tasks that matter most. The user interface (UI) has been designed with care and excellence, and it provides a fluid and intuitive user experience despite the feature-rich console.

Is WriterZen good and is it worth the price?

In short, yes. Additionally, the free trial is there for anyone to test the software.

Does WriterZen offer discounts?

The plans are competitively priced. If you are an enterprise or agency with special requirements, you will need to contact the company directly to discuss your particular needs.

What happens when I spend all my credits limit on WriterZen?

You can simply purchase more credits as and when you need them.

Is there a lifetime deal available on WriterZen?

WriterZen launched on Appsumo back in 2021 and made a reappearance some months later due to popular demand. However, there is no lifetime deal available as of this writing. It's worth noting that the software has evolved a long way since its launch into one of the best SEO tools on the market. Software at this level does not usually come with a lifetime deal due to the significant running costs of development and maintenance.

How to get started with the free trial

You can start your free trial by clicking the Get Started Now Button on the home page and completing and submitting the new user form to create an account on WriterZen. There is plenty of functionality for you to test the tool out.

WriterZen Alternatives in 2022

There isn't another tool quite like WriterZen, because it's a one-stop solution for digital marketing rather than a dedicated tool that covers one SEO function.

Some similar alternatives include:

Note: these alternatives do not provide like-for-like features.

Summary and Conclusion

WriterZen is a great SEO tool that can help your content rank higher in the SERPs.
Its built-in workflows are a very unique feature, and the case studies accessible within the dashboard pack a great deal of marketing knowledge.

Each tool has a great core feature. The Topic Explorer's ability to create topical maps at the click of a button is a superb time saver, not to mention a very impressive feature. The Keyword Explorer's Golden Ratio feature and the in-built Allintitle search are brilliant, well-thought out features. And when it come to writing content, the outline builder and the AI-based SEO content creator complete the workflow from start to end.

The all-in-one solution and intuitive UI makes this one of the best tools available in the market today for content marketing.

The responsive support team behind the software and the affordable pricing make this a must-have tool for anybody serious about crafting content that ranks.

I hope you got value from my WriterZen review.

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References and Useful Links

What is topical authority and how it works
Keyword Golden Ratio technique
Verified user reviews on Capterra
Verified user reviews on G2
WriterZen support contact
WriterZen roadmap
WriterZen refund policy
WriterZen trial
Product reviews and lifetime SAAS deals
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